My Journal



Search Engine Optimization

What is SEO?

SEO, or search engine optimization, refers to the techniques employed that will increase the likelihood of people finding your website based on certain keywords or phrases.

By keeping abreast of the latest changes in Google’s algorithms and policies, we ensure that our SEO clients will not have to worry about being banned from Google for unethical or “black hat” SEO techniques.

Keyword research is crucial

Although often under-utilized, Keyword research is a crucial component that is part of the foundation of any SEO strategy. In fact, ineffective keywords can cause all future SEO tasks to be meaningless!

An initial keyword list is created from several lists such as:

  1. Keywords that you already rank for but not on page 1. (These are the cherries we can target first)
  2. Keywords that your competitors rank for BUT YOU DON’T
  3. Keywords that people are ACTUALLY searching for. (Using AdWords data)
  4. Relevant Keywords that neither you nor your competitors rank for
  5. Long tail keywords (fewer searches but very specific)

We will continuously perform the proper research and analysis to determine the BEST possible keywords that will bring in the most RELEVANT traffic.

Our in-depth knowledge and industry leading tools can determine what is helping your competitors succeed and how to beat them!

  • Benefits of SEO:

Take a look at the ways in which a good SEO consultant services can help you out:

  • Increase in site traffic– SEO is designed to help your website rank higher in search engines so you can get more traffic.  The right Search Engine Optimization consultant services can help you with this.
  • Better ROI– SEO consultation is a good way to improve your site content in such a way that you get a good ROI. A case study by Marketing Sherpa found that an organized content marketing strategy was able to boost the revenue of a company by 40%.
  • Increased site usability– SEO consulting services can help make your website much easier for search engines to navigate. Improving the usability of your site is also a good way to improve user experience, which is an important ranking metric.
  • Cost savings– SEO targets people who are actively searching online for your products and services. This makes it a cost-effective marketing strategy that still provides impressive results. The right search engine optimization consultant will help you achieve your marketing goals while reducing costs.
  • Increased brand awareness– Having your site rank among the top positions in search engines brings more exposure to your brand. Whether you’re a global organization or a startup, an international SEO consultant will work with you to get a better ranking. Through the right SEO consulting service, you will be able to increase brand awareness.

What we can do

As one of the best SEO consultancy service in Cairo, Ahmed can help you in the following ways:

  • We provide an all-round service from web design to integrated SEO. We can even retool an existing website with quality content to improve your site ranking.
  • Our SEO consulting services includes optimizing the back-end of your website for long-term results.
  • We will customize a search engine marketing strategy for your business based on your requirements and goals.
  • Our SEO consulting service aims to help businesses improve their local ranking by improving their site’s compatibility with local directories and geolocation services. This will ensure that mobile users in your area can easily find you online.

Successful campaigns always favor teamwork.

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